Ken Faro, Ph.D
Ken leads data and analytics, translating complex consumer signals into clear measures of brand momentum. With a Ph.D. in quantitative methods, he architects the models behind our scoring system and ensures every insight is grounded in rigor.
Ken Faro, Ph.D
Matt Hofherr
Matt sets the strategic direction for client engagements, partnering with brand leaders to turn momentum measurement into action. He brings two decades of experience helping brands grow through disciplined creative and strategy decisions.
Matt Hofherr
Kyle Duford
Kyle spent two decades on the brand side before going agency, growing e-commerce revenue up to 4x for brands like Speck Products, Chrome Industries, KEEN Footwear, and Dr. Martens. He's since led teams across strategy, design, and digital, building several brand strategy frameworks along the way.
Kyle Duford
Erin Shipstead
Erin's strategy instincts started at San Quentin News, where volunteering with inmates taught her deep listening and spotting what others miss. She's since helped take Optimism's Brand Momentum Score out of beta, driving record NPS growth for Sutter Health, active user growth for Extra Space Storage, and award-winning results for 8x8.
Erin Shipstead
Stephanie Farmas
Stephanie has spent 20+ years turning data-driven insight into ideas brands actually act on, building several long-term client-agency partnerships along the way. She's driven by culture, curiosity, and finding the opportunity nobody else has spotted yet.
Stephanie Farmas
Martin Casiano
Martin is an integrated marketer with 10+ years of experience building campaigns that feel cohesive across every touchpoint, from banners to billboards to IRL activations, always laddering back to brand strategy and measurable results. When he's not building inclusive teams where smart ideas thrive, he teaches hot yoga sculpt to a Lady Gaga soundtrack.