A single score derived from 3 key factors and 18 metrics, providing a comprehensive analysis for score improvement.
Conducted twice a year, these studies enable you to evaluate and forecast which strategies or creative initiatives will enhance your brand momentum. Each survey gathers insights from 1,500 respondents across five different assets—whether strategic territories or creative concepts.
Receive quarterly reports that detail your brand's performance, plus you get access to the Brand Momentum AI Platform where you can track progress daily, monthly, quarterly, or annually.
Monitor up to 12 competitors in your industry to identify who's leading, and uncover the reasons behind their success.
In today's crowded marketplace, standing out requires more than just visibility—it demands energy. Our Brand Momentum Score measures how effectively your brand captures attention, creates emotional impact, and sparks cultural change. Want to see how your brand stacks up? Download the full report to uncover actionable insights and start building the momentum that drives growth and relevance.
Our Brand Momentum Score isn't just a flashy metric—it's a scientifically validated tool built on rigorous research and proven methodology. To back this up, we've created a comprehensive technical report that details its reliability, accuracy, and the psychometric rigor behind it. We're confident in its ability to provide actionable insights, and we've got the data to prove it. Explore the full technical report to see the science behind the score.
Ken leads data and analytics, translating complex consumer signals into clear measures of brand momentum. With a Ph.D. in quantitative methods, he architects the models behind our scoring system and ensures every insight is grounded in rigor.
Matt sets the strategic direction for client engagements, partnering with brand leaders to turn momentum measurement into action. He brings two decades of experience helping brands grow through disciplined creative and strategy decisions.
Kyle spent two decades on the brand side before going agency, growing e-commerce revenue up to 4x for brands like Speck Products, Chrome Industries, KEEN Footwear, and Dr. Martens. He's since led teams across strategy, design, and digital, building several brand strategy frameworks along the way.
Kevin is a brand strategist with a decade of award-winning work for Airbnb, Sutter Health, Habit Burger & Grill, and the California Coastal Commission. He plays instigator and defender of creative in equal measure, with strategic range across retail, CPG, healthcare, and B2B software.
Erin's strategy instincts started at San Quentin News, where volunteering with inmates taught her deep listening and spotting what others miss. She's since helped take Optimism's Brand Momentum Score out of beta, driving record NPS growth for Sutter Health, active user growth for Extra Space Storage, and award-winning results for 8x8.
Krista has spent 20 years in Client Services, taking on leadership roles that let her mentor teams, manage budgets, lead pitches, and win new clients, work that earned her the 'Big Love' award at MUH-TAY-ZIK | HOF-FER in 2022. She's led integrated campaigns across broadcast, digital, and social for brands like Virgin America, Visa, Dignity Health, Google, and Adobe.
Stephanie has spent 20+ years turning data-driven insight into ideas brands actually act on, building several long-term client-agency partnerships along the way. She's driven by culture, curiosity, and finding the opportunity nobody else has spotted yet.
Martin is an integrated marketer with 10+ years of experience building campaigns that feel cohesive across every touchpoint, from banners to billboards to IRL activations, always laddering back to brand strategy and measurable results. When he's not building inclusive teams where smart ideas thrive, he teaches hot yoga sculpt to a Lady Gaga soundtrack.